x Lock-in and increase loyalty of the subscribers
x Move from a single service offering to an unlimited service offering hinterland
x Break price competition and profitability link
x Improve flexibility to run dynamic offers
x Increase the perception that you offer a “worth what’s paid” service, even if you have higher prices than the competition
x Create a cool and dynamic brand that everyone (not just your subscribers but also other brands) will want to be part of and to attach
x Generate new revenue streams
x Eliminate the motives behind churn and decrease it substantially
x Increase ARPU and profitability
x Increase VAS usage
x Perform segmented marketing better and save it from “tariff only” structure
x Enable dynamic data-mining to provide personalized offers